Whitepapers
Research you can put in front of your board.
Long-form, practical and free to read. Each whitepaper is written by our team from client work.
The AI Search Readiness Framework
A practical, 24-point scorecard for assessing how ready your website is for a world where Google, ChatGPT, Perplexity and Gemini answer buyers' questions directly — and what to fix first.
Read the whitepaper →How AI Assistants Choose Who to Recommend
When a buyer asks an assistant for a shortlist, the names it gives are not random. This paper explains the three mechanisms behind every AI answer — training, retrieval and synthesis — and what each major assistant rewards.
Read the whitepaper →The Answer Engine Optimisation Playbook
Answer engines — snippets, People Also Ask, voice assistants, AI Overviews — all pick one clear answer and present it. This playbook gives you the page patterns, answer formats and schema that make yours the one they pick.
Read the whitepaper →Book a Strategy Call
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