Earn a place in the AI answer at the top of Google.

Google AI Overviews are generated summaries that appear at the top of search results for many queries, with links to the sources used. They're built on Gemini models, but the sources are selected using Google's existing ranking systems — which means you can't appear in an Overview for a query you don't already rank reasonably well for, and you won't be chosen as a source unless your page answers the question clearly.

Our AI Overviews optimisation works on both conditions. We identify the queries where Overviews appear in your category and where you have a realistic chance of inclusion, make sure you rank in the consideration set, and then restructure those pages so they're the obvious source: a direct answer near the top, clear headings that match the question, specific facts, supporting detail in scannable structure, and schema that confirms what the page is.

We also track what's happening to your click-through as Overviews roll out across more queries, so you can see where they're taking traffic, where they're sending it, and where inclusion is turning an impression into a visit.

AI Overviews and AEO

Much of this work is Answer Engine Optimisation applied to Google specifically: structuring content so it can be lifted as the answer. If you've already done featured-snippet work, you have a head start.