Get cited by the engines that write the answer.

Generative Engine Optimisation is the newest discipline in search and the least understood. The mechanics are simple to state: a generative engine takes a question, retrieves candidate sources, judges them, and synthesises an answer — often naming businesses and citing pages. To be in that answer you need to be a candidate (retrievability), be judged credible (trust) and offer something worth including (specificity).

Retrievability overlaps with SEO: the engine runs searches, and you need to rank for them. Trust is about your entity — is your business described consistently and favourably across the sources the engine reads, from your site to directories, reviews, press and comparison articles? Specificity is content: models prefer to cite pages that make clear, verifiable claims — numbers, named methods, direct comparisons, dated statements — over pages full of marketing language.

Our GEO programme works all three. We clean up and strengthen your entity footprint, build or rewrite content designed to be cited, earn presence on the sources engines trust in your category, and measure the result monthly across ChatGPT, Perplexity, Gemini and Google AI Overviews. For the platform-specific detail, see AI Visibility Optimisation.

What generative engines reward

• Clear entities: one name, one description, consistent facts everywhere.
• Specific claims: statistics, named methodologies, concrete comparisons, original data.
• Structure: question-shaped headings, direct answers, lists and tables.
• Freshness: dated, maintained content.
• Third-party corroboration: reviews, mentions and citations from trusted sources.
• Technical access: fast, crawlable pages that don't block AI crawlers you want to be read by.