Crawlability & indexing
Robots directives, XML sitemaps, canonicalisation, pagination, parameter handling, hreflang and index-bloat clean-up so engines spend their crawl on pages that matter.
Technical SEO
If engines can't read your site, nothing else you do matters.
Technical SEO is the layer most agencies skip because it isn't glamorous. It is also the layer that decides whether your content gets indexed, whether your pages load fast enough to rank, and whether AI assistants can parse what you do. We make it boringly solid.
Every week we see good businesses with good content that are invisible for technical reasons: a robots rule blocking a whole section, thousands of thin parameter URLs diluting crawl budget, a JavaScript framework that renders nothing to a crawler, canonical tags pointing at the wrong pages, or a site that scores 30 on mobile performance. None of these problems show up in a keyword report. All of them cap what your SEO can achieve.
Our technical SEO work starts with a diagnosis, not a checklist. We crawl the site the way Googlebot does, read your server logs to see what engines actually request, inspect how pages render with and without JavaScript, and compare your index coverage to what should be there. From that we produce a prioritised list of fixes ranked by impact and effort — and we either implement them with your developer or hand over tickets precise enough to action without a meeting.
Why technical SEO matters more in the AI era
AI assistants and Google's AI Overviews are, at their core, retrieval systems. They fetch pages, parse them and decide what to trust. A site that is slow, hard to crawl, inconsistent in its entity information or stripped of structured data gives those systems less to work with and less reason to cite you. The technical foundation is the same foundation for GEO and AI visibility.
What you receive
- Technical audit with prioritised fix list
- Crawl budget and index coverage report
- Core Web Vitals diagnosis and remediation
- Structured data implementation and validation
- Site architecture and internal link plan
- Migration planning and post-launch checks
- Monthly technical health monitoring
What's included
The full technical layer, diagnosed and fixed.
Core Web Vitals & speed
LCP, INP and CLS diagnosed to the specific asset or script causing them. Image, font, caching and third-party fixes that actually move the metric.
Site architecture
Flat, logical structures with hub pages and internal links that pass authority to the pages you need to rank and make topics obvious to crawlers.
JavaScript SEO
Rendering audits for React, Next, Vue, WordPress page builders and headless setups, so content is visible to crawlers and not only to browsers.
Structured data
Organization, Service, FAQ, Article, Product, LocalBusiness and Breadcrumb schema implemented, validated and kept consistent across the site.
Migrations & redesigns
Redirect mapping, pre-launch QA, launch-day monitoring and post-launch recovery so a new site doesn't cost you the rankings the old one earned.
How it works
Diagnose, prioritise, fix, monitor.
Technical SEO isn't a one-off. Sites change every week — new plugins, new pages, new developers. We fix what's broken, then keep watching.
Talk to us about your goals- 01
Diagnose
Full crawl, log-file analysis, render testing, index coverage review and performance profiling across templates.
- 02
Prioritise
Every issue scored by impact on rankings and effort to fix. You see the ten things that matter before the hundred that don't.
- 03
Fix
We implement directly on WordPress, WooCommerce and Shopify, or ship developer-ready tickets with exact specifications for custom stacks.
- 04
Monitor
Weekly automated crawls, Search Console alerts and Core Web Vitals tracking so regressions are caught before they cost traffic.
Who it's for
Especially valuable when something has gone wrong, or is about to.
- Sites that lost traffic after a redesign, migration, platform change or algorithm update.
- Large or complex sites — thousands of URLs, faceted navigation, multiple languages or markets.
- JavaScript-heavy builds where content exists in the browser but not in the crawl.
- Businesses planning a new website who want to protect the rankings they already have.
- Teams with a developer but no SEO who need precise, actionable tickets rather than a 90-page PDF.
- Anyone whose content isn't being indexed and can't work out why.
Related
Services that work alongside this.
FAQs
Straight answers.
Can you implement fixes or only recommend them?
Both. We implement directly on WordPress, WooCommerce and Shopify. For custom builds we work with your developers and provide tickets with exact specifications, or pair with them to ship.
Do you work with headless and JavaScript frameworks?
Yes. We audit rendering for React, Next.js, Vue, Nuxt and headless CMS setups and recommend the right rendering strategy for each template.
How do you handle a site migration?
We map every old URL to its new destination, QA the staging site against a technical checklist, monitor launch day in real time and track rankings for 90 days afterwards.
Is technical SEO a one-off project or ongoing?
Usually both: an initial remediation project, then light ongoing monitoring as part of an SEO programme so regressions are caught early.
Book a Strategy Call
Find out where you stand on Google and in AI search.
Tell us about your business and we'll come back within one working day with a time for a call and an initial read on your visibility.
- Free, no obligation
- Reply within one working day
- No pitch deck — just an honest conversation