Be one of the sources Perplexity cites.

Perplexity works differently from ChatGPT. For almost every question it searches the web, reads a set of pages and composes an answer with numbered citations back to those pages. The model matters less than the retrieval. That means the question for your business is simple: when Perplexity searches for the queries behind your buyer's question, are your pages in the set it retrieves — and are they clear enough to quote?

Three things decide that. Retrievability: your pages need to rank for the informational and comparison queries Perplexity runs, which overlaps heavily with classic SEO. Freshness: Perplexity favours recently updated, dated content, so maintained pages beat stale ones. Extractability: it lifts specific statements, numbers and lists — pages that make precise claims in clear structure get cited more than pages full of generalities.

Our Perplexity SEO work focuses on becoming a cited source for the questions that lead to enquiries. That often means building or rewriting a small number of genuinely useful, specific, regularly updated pages — comparison pages, pricing explainers, methodology pages, data posts — rather than publishing volume.

Perplexity as a signal for everything else

Because Perplexity shows its sources, it's also the best diagnostic tool for AI visibility in general. The sources it cites for your category are a strong indicator of what other assistants retrieve too. We use Perplexity's citations as a map for the wider AI Visibility Optimisation programme.