Question mapping
The discovery, comparison and decision questions your buyers type into ChatGPT, written the way they'd actually phrase them.
ChatGPT SEO
Show up when buyers ask ChatGPT who to use.
ChatGPT is the most-used AI assistant in the world and, for many categories, the first place a buyer asks for a recommendation. Its answers combine what it learned in training with what it retrieves from the web in real time. We work on both — the long-term signals and the live sources — so your business is one of the names it gives.
When you ask ChatGPT a question with commercial intent — “which agency should I hire for technical SEO in the UK?” or “what's the best CRM for a small law firm?” — two things happen. The model draws on what it already knows about the category from training, and in search-enabled modes it runs web queries, reads the top results and synthesises an answer with citations. Your visibility depends on both layers.
The training layer rewards being described consistently and favourably across many authoritative sources over time: review platforms, directories, industry publications, comparison articles, your own site. The retrieval layer rewards ranking for the kinds of queries ChatGPT runs behind the scenes — which look like informational and comparison searches — and having pages that give a direct, well-structured, quotable answer.
Our ChatGPT SEO work maps the questions that matter to you, records how ChatGPT currently answers them and which sources it cites, and then builds a plan around three levers: strengthening your presence on the sources ChatGPT retrieves from, making your own pages the clearest possible answer, and making sure your entity — name, category, location, offer — is unambiguous everywhere it appears.
Why structure matters so much for ChatGPT
Language models lift answers from pages that make the answer easy to find: a clear question-shaped heading, a direct first sentence, a short list of specifics, consistent terminology. Pages written for human skimming are also pages written for machine retrieval. That's the core of Answer Engine Optimisation, and it's built into every ChatGPT SEO programme.
What you receive
- ChatGPT-specific buyer question set and baseline
- Entity and source audit for this platform
- Answer-first content optimised for its retrieval habits
- Citation and mention acquisition on sources it trusts
- Monthly mention-rate and citation report
What's included
What ChatGPT rewards, and how we deliver it.
Retrieval-source targeting
We identify the sites ChatGPT cites for your category and work to get you listed, reviewed and mentioned on them.
Quotable content
Service and comparison pages restructured so a model can extract a precise, accurate answer with your name attached.
Entity consistency
Business name, description, category and location aligned across your site, profiles, directories and press so the model has one clear picture.
Brand mention building
Mentions in lists, roundups and comparison articles — the content ChatGPT draws on when assembling a shortlist.
Monthly tracking
Your questions re-run on a schedule, with mention rate, position and citations recorded and compared.
How it works
Baseline, build, re-test.
ChatGPT's answers change with model updates and with what's on the web today. We baseline, build and re-test monthly.
Talk to us about your goals- 01
Baseline
Each buyer question run in ChatGPT (standard and search modes), answers and citations logged, competitors noted.
- 02
Source plan
Analysis of which domains ChatGPT cites for your category and a plan to earn presence on them.
- 03
Build
Entity fixes, quotable page rewrites, mention and review acquisition, structured data.
- 04
Re-test & report
Monthly re-run with a clear view of mention rate and share of voice over time.
Who it's for
Most valuable for these businesses.
- SaaS and B2B services where buyers ask ChatGPT to shortlist vendors.
- Agencies and consultancies competing on expertise.
- E-commerce brands in categories where ChatGPT recommends products.
- Professional services — legal, financial, medical — where trust signals decide.
- Brands strong on Google but absent in ChatGPT answers.
- Challengers who want to appear next to the incumbents.
Related
Services that work alongside this.
FAQs
Straight answers.
Does ChatGPT use live web results?
In search-enabled modes, yes — it runs queries, reads results and cites sources. Standard answers rely more on training data. We work on both layers.
Can we pay to appear in ChatGPT answers?
No. There is no paid placement in ChatGPT's organic answers. Visibility is earned through the sources and signals the model relies on.
How often do ChatGPT answers change?
Retrieval-based answers can change daily. Training-based answers shift with model updates. We track monthly so you can see the trend rather than a single snapshot.
Do you track the exact questions our buyers ask?
We agree the question set with you at the start. It typically includes 30–80 questions across discovery, comparison and decision stages, and we can add questions from your sales team's experience.
Book a Strategy Call
Find out where you stand on Google and in AI search.
Tell us about your business and we'll come back within one working day with a time for a call and an initial read on your visibility.
- Free, no obligation
- Reply within one working day
- No pitch deck — just an honest conversation