Local SEO

Be the business they call when they search “near me”.

For service businesses, local search is the whole game. The map pack, the Google Business Profile, the reviews and the location pages decide who gets the call. We make sure it's you — and that AI assistants give the same answer when someone asks who to use in your area.

Local search is unforgiving. A buyer types a service and a place, Google shows three businesses on a map, and most people never scroll past them. The businesses in that pack win on proximity, prominence and relevance — and only the last two are things you can influence. Our local SEO programme is built to move both.

Relevance means your Google Business Profile, your website and the rest of the web all describe exactly what you do and where you do it, consistently. Prominence means reviews, citations, links and mentions that tell Google you're the established choice. We handle the profile, build the location pages, run the review programme and clean up the citations — and we track the map pack, not just the organic results.

Local search is now AI search too

When someone asks ChatGPT or Gemini for a recommended plumber, clinic or law firm in a city, the answer is drawn largely from the same signals: a consistent entity, strong reviews, authoritative mentions and clear service pages. Our local programmes include AI visibility tracking for your core “who should I use in [area]” questions.

What you receive

  • Google Business Profile audit, optimisation and ongoing management
  • Location and service-area landing pages
  • Review generation and response programme
  • Citation audit, clean-up and building
  • Local schema (LocalBusiness, Service, FAQ)
  • Map-pack and local rank tracking by area
  • Monthly report: calls, direction requests, enquiries

What's included

Every local ranking factor, worked together.

Google Business Profile

Categories, services, attributes, photos, posts, Q&A and products kept complete and current. We manage it weekly, not once.

Location pages

Unique, useful pages for each location or service area with real local detail, embedded maps, reviews and clear calls to action — not doorway pages.

Reviews

A repeatable process for asking happy customers at the right moment, plus professional responses to every review, good or bad.

Citations & NAP consistency

Your name, address and phone number aligned across directories, data aggregators and industry listings, with duplicates removed.

Local content & links

Community, partner and local-press mentions that build prominence in your actual market.

Multi-location management

Scalable structures for franchises and multi-branch businesses, with reporting per location.

How it works

Fix the profile, build the pages, grow the proof.

Local SEO rewards consistency over time. The first month fixes the foundations; after that it's a steady programme of reviews, content and local authority.

Talk to us about your goals
  1. 01

    Local audit

    Profile completeness, citation accuracy, review profile, competitor map-pack analysis and a baseline of local rankings by area.

  2. 02

    Profile & pages

    Google Business Profile rebuilt, location pages created or rewritten, local schema implemented.

  3. 03

    Reviews & citations

    Review programme launched, citations cleaned and extended, local listings claimed.

  4. 04

    Grow & report

    Monthly local content, link and review work, with reporting on map-pack positions, calls and direction requests.

Who it's for

For businesses that win work within a radius.

  • Home services — HVAC, plumbing, electrical, roofing, cleaning, landscaping.
  • Clinics and practices — dental, medical, physio, veterinary, aesthetics.
  • Professional services with a local client base — law firms, accountants, financial advisors.
  • Multi-location businesses and franchises that need consistency across branches.
  • Hospitality and retail that depend on footfall and local discovery.
  • Any business whose competitors own the map pack and you don't know why.

FAQs

Straight answers.

Can you help if my business has no physical storefront?

Yes. Service-area businesses can rank in local results with the right profile setup and service-area pages. We configure the profile correctly and build pages for the areas you serve.

How quickly does local SEO work?

Profile and citation fixes can move map-pack rankings within weeks. Reviews and local authority compound over months. We report monthly on calls and direction requests as well as positions.

Do you manage reviews for us?

We set up the request process, provide templates and timing, and write responses to reviews on your behalf if you'd like. Reviews are always genuine — we never create or incentivise fake ones.

Can you manage multiple locations?

Yes. We run multi-location programmes with per-location profiles, pages and reporting.

Book a Strategy Call

Find out where you stand on Google and in AI search.

Tell us about your business and we'll come back within one working day with a time for a call and an initial read on your visibility.

  • Free, no obligation
  • Reply within one working day
  • No pitch deck — just an honest conversation

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