Category architecture
A taxonomy designed from search demand, not the ERP. Clear hierarchy, keyword-mapped categories and sub-categories that each earn their place in the index.
E-commerce SEO
Organic revenue that doesn't disappear when the ad budget does.
E-commerce SEO is a scale problem: hundreds or thousands of pages, faceted navigation, thin product copy and a platform that wasn't built with crawlers in mind. We bring structure to the catalogue, fix the technical traps and build the category content that captures buyers at the moment they're ready.
Paid search for e-commerce gets more expensive every year. Organic search is the channel that compounds — but only if the store is built to rank. Most stores aren't. Category pages have no content, product pages share manufacturer copy with a hundred competitors, filters generate endless duplicate URLs and the platform's defaults quietly waste crawl budget.
We approach e-commerce SEO in layers. First the architecture: which categories should exist, how they're named, how they link and which facets should be indexable. Then the technical layer: canonicals, pagination, out-of-stock handling, speed and product schema. Then content: category pages that actually help buyers choose, product copy that's unique and useful, and buying guides that catch the research phase. Finally authority, because category rankings are competitive and links still matter.
Shopping is moving into AI answers
ChatGPT, Perplexity and Google's AI Overviews increasingly answer “what's the best X for Y” with specific products and stores. Being cited there depends on clean product data, strong reviews and genuinely helpful comparison content. We build those into the programme from the start — see AI Visibility Optimisation.
What you receive
- Catalogue and category architecture plan
- Faceted navigation and indexation rules
- Product and category page templates optimised
- Product, Offer, Review and Breadcrumb schema
- Buying guides and comparison content programme
- Merchant Center feed review
- Monthly report: organic revenue, category rankings, AI shopping mentions
What's included
Built for the way stores actually work.
Faceted navigation
Rules for which filter combinations should be indexable (and become ranking pages) and which should be blocked, so crawl budget goes to pages that sell.
Product pages
Unique titles, descriptions and specifications, review integration, variant handling and out-of-stock logic that keeps earned rankings.
Technical e-commerce
Platform-specific fixes for WooCommerce, Shopify, Magento and custom builds: canonicals, pagination, speed, image optimisation and schema.
Content that converts
Category copy, buying guides, comparisons and how-tos that capture research-stage searches and hand buyers to the right products.
Authority for categories
Link and mention acquisition targeted at the category pages that drive revenue, not the homepage.
How it works
Structure first, then scale.
Get the architecture and technical rules right and every product you add afterwards benefits. Get them wrong and every new product adds to the problem.
Talk to us about your goals- 01
Catalogue audit
Crawl, index coverage, duplication analysis, category demand mapping and a revenue-weighted view of where the opportunity is.
- 02
Architecture & rules
Agreed taxonomy, facet indexation rules, template specifications and redirect plan if categories are changing.
- 03
Template & content build
Category and product templates optimised, schema deployed, priority category content and buying guides written.
- 04
Scale & report
Ongoing content, authority and technical monitoring, with organic revenue and category performance reported monthly.
Who it's for
For stores where organic should be a revenue line.
- WooCommerce and Shopify stores growing past what the platform defaults can handle.
- Brands over-reliant on paid whose ROAS is sliding and who need a channel that compounds.
- Large catalogues with faceted navigation, variants and seasonal stock.
- Stores migrating platforms who can't afford to lose category rankings.
- B2B e-commerce and distributors with technical products and long spec sheets.
- Marketplaces and multi-brand retailers competing with the brands they stock.
Related
Services that work alongside this.
FAQs
Straight answers.
Which platforms do you work with?
WooCommerce, Shopify and Shopify Plus, Magento and custom builds. We implement directly on WooCommerce and Shopify and work with your developers on other stacks.
How do you handle thousands of products?
We work at the template and rule level first — architecture, canonicals, facet rules, schema — so improvements apply across the catalogue. Then we prioritise individual pages by revenue potential.
Can you help with Google Shopping and Merchant Center?
Yes. We review your product feed for completeness and quality and align it with on-site product data so free listings and shopping results work in your favour.
What results should an e-commerce store expect?
It depends on the starting point and the competition. We baseline organic revenue by category in the audit and report against it monthly, so you always know what the programme is returning.
Book a Strategy Call
Find out where you stand on Google and in AI search.
Tell us about your business and we'll come back within one working day with a time for a call and an initial read on your visibility.
- Free, no obligation
- Reply within one working day
- No pitch deck — just an honest conversation