Technical health
Crawlability, indexation, rendering, Core Web Vitals, internal linking, structured data and platform-specific issues — with the exact pages and fixes.
SEO Audits
Find out exactly what's holding you back — and what to do first.
An audit should leave you knowing the ten things that matter, in order, with enough detail that someone can start on Monday. Ours covers technical health, content, authority and — because it's 2026 — how you show up in AI assistants and Google AI Overviews.
Most SEO audits are generated by a tool, exported to PDF and padded to look thorough. They list four hundred issues with no sense of which ones matter. Our audits are written by the people who would fix the problems, and they're organised the way you'd actually work: what's blocking you, what's costing you, what's the opportunity, and what's the order.
We look at four things. Technical: can engines crawl, render, index and trust the site, and how fast is it? Content: do you have the pages buyers need, are they good enough to rank, and what's missing versus competitors? Authority: what does your link and mention profile look like, and where are the gaps? AI visibility: when buyers ask ChatGPT, Perplexity, Gemini or Google for a recommendation in your category, are you mentioned, and if not, why not?
The output is a prioritised action plan, a walkthrough call to go through it with you, and — if you want it — a quote to implement. Many clients take the audit to their in-house team or developer and run with it. That's fine with us.
What you receive
- Technical audit: crawl, index, speed, structure, schema
- Content audit and competitor gap analysis
- Backlink and authority review
- AI visibility baseline across ChatGPT, Perplexity, Gemini and AI Overviews
- Prioritised action plan (impact × effort)
- 60-minute walkthrough call
- Optional implementation quote
What's included
Four audits in one, written by practitioners.
Content & intent
Which queries you should own, which pages are competing with each other, what's thin, what's missing and what competitors have that you don't.
Authority profile
Link quality and relevance, toxic or wasted links, unlinked mentions and the gap between you and the sites outranking you.
AI visibility baseline
A tracked set of buyer questions run through the major AI assistants and AI Overviews, with a record of who gets recommended and what sources they cite.
Local or e-commerce module
Added for businesses that need it: Google Business Profile and citations, or catalogue architecture and product data.
Prioritised roadmap
Everything above distilled into an ordered 90-day plan with owners, effort estimates and expected impact.
How it works
Two weeks from kick-off to action plan.
We need access to Search Console and Analytics, a short conversation about your goals, and ten working days.
Talk to us about your goals- 01
Kick-off
A 30-minute call to understand your business, your buyers, your competitors and what you've tried before.
- 02
Audit
Technical crawl and log review, content and competitor analysis, authority review and the AI visibility baseline.
- 03
Prioritise & write
Findings ranked by impact and effort and written up in plain English with examples and screenshots.
- 04
Walkthrough
A 60-minute call to go through the plan, answer questions and agree what happens next — with us or without us.
Who it's for
The right starting point when you need clarity before spend.
- Businesses choosing an SEO partner who want an independent view before committing.
- Marketing leads who need a defensible plan to take to the board.
- Sites that have lost traffic and need to know why before fixing the wrong thing.
- In-house teams who can implement but need expert direction.
- Companies about to rebuild their website who want to protect what they've earned.
- Anyone who has been told “SEO doesn't work for us” and suspects that isn't true.
Related
Services that work alongside this.
FAQs
Straight answers.
How long does an audit take?
Ten working days from receiving access to Search Console and Analytics. Larger or more complex sites may take a little longer; we'll tell you up front.
What do you need from us?
Read-only access to Google Search Console and Google Analytics, a short kick-off call, and ideally a crawl-friendly staging environment if the site is large.
Is the audit a sales pitch for your services?
No. The audit is a standalone deliverable you can take anywhere. If you'd like us to implement, we'll quote separately after you've read it.
Do you offer a free audit?
We offer a free initial visibility check — a short look at how you appear on Google and in AI assistants for a handful of buyer questions — as part of a strategy call. The full audit is a paid engagement.
Book a Strategy Call
Find out where you stand on Google and in AI search.
Tell us about your business and we'll come back within one working day with a time for a call and an initial read on your visibility.
- Free, no obligation
- Reply within one working day
- No pitch deck — just an honest conversation