Entity audit
How Google currently understands your business — Knowledge Panel, Business Profile, schema, naming consistency — and where it's ambiguous.
Gemini SEO
Be the business Gemini recommends — because Google already trusts you.
Gemini is Google's assistant, and it leans on Google's index, Knowledge Graph and Business Profiles more than any other AI. Winning in Gemini means being an unambiguous, well-reviewed, well-linked entity in Google's eyes. We make that happen.
Gemini sits across Google's products — the standalone app, Android, Workspace and increasingly Search itself. When it answers a question about who to use or what to buy, it draws heavily on Google's own understanding of the world: the search index, the Knowledge Graph of entities, Business Profiles, reviews and the authority signals that already power rankings. That makes Gemini the AI assistant most closely tied to the SEO work you may already be doing — and the one where entity clarity pays off most.
Our Gemini SEO work has three parts. Entity strength: making sure Google has a clear, consistent record of who you are — Organization schema, Business Profile, Wikipedia or Wikidata where appropriate, consistent naming across the web, and sameAs links tying it together. Google authority: rankings, reviews and links on the pages Google already trusts for your category. Answerable content: pages that give Gemini a direct, quotable answer with your name attached.
Gemini and AI Overviews
The two are closely related; AI Overviews in Google Search are powered by Gemini models. Work done for one largely benefits the other, which is why we report them together and recommend reading Google AI Overviews Optimisation alongside this page.
What you receive
- Gemini-specific buyer question set and baseline
- Entity and source audit for this platform
- Answer-first content optimised for its retrieval habits
- Citation and mention acquisition on sources it trusts
- Monthly mention-rate and citation report
What's included
What Gemini rewards, and how we deliver it.
Knowledge Graph work
Organization and LocalBusiness schema, sameAs links, profile alignment and, where appropriate, Wikidata and authoritative directory presence.
Google authority
Rankings, reviews and links on the pages and platforms Google already trusts in your category.
Answerable pages
Service and comparison content structured for direct extraction, with the facts Gemini needs stated plainly.
Business Profile alignment
For local and multi-location businesses, Google Business Profile optimisation that feeds Gemini's local recommendations.
Monthly tracking
Buyer questions tested in Gemini and AI Overviews, mention rate and position tracked over time.
How it works
Baseline, build, re-test.
Gemini reflects Google's understanding of you. Strengthen the entity and the authority, and both Gemini and Search improve.
Talk to us about your goals- 01
Baseline
Your buyer questions run in Gemini, answers and sources logged, entity status reviewed.
- 02
Entity plan
Schema, profile and consistency fixes prioritised; authority gaps identified.
- 03
Build
Entity work, answerable content, review and link acquisition on Google-trusted sources.
- 04
Re-test & report
Monthly Gemini and AI Overviews results reported alongside organic rankings.
Who it's for
Most valuable for these businesses.
- Local and multi-location businesses with Google Business Profiles.
- Established brands whose Google presence is strong but entity data is messy.
- Companies in Google Workspace-heavy industries where Gemini is on every desk.
- B2B and service businesses competing for Google's recommendation.
- Any business investing in SEO that wants Gemini visibility as a return on the same work.
- Brands with a Knowledge Panel that's incomplete or wrong.
Related
Services that work alongside this.
FAQs
Straight answers.
Does Gemini use the same signals as Google Search?
Largely, yes. It draws on the index, the Knowledge Graph, Business Profiles and reviews. Entity clarity and Google authority are the biggest levers.
What is the Knowledge Graph and why does it matter?
It's Google's database of entities — businesses, people, places, products — and the relationships between them. A clear, well-connected entity record makes Gemini more likely to recommend you accurately.
Will this also help with Google AI Overviews?
Yes. AI Overviews are built on Gemini models and the same ranking signals. We track and report both together.
We don't have a Knowledge Panel — can you get one?
Often. It depends on building a consistent, authoritative entity footprint. We'll assess feasibility in the baseline.
Book a Strategy Call
Find out where you stand on Google and in AI search.
Tell us about your business and we'll come back within one working day with a time for a call and an initial read on your visibility.
- Free, no obligation
- Reply within one working day
- No pitch deck — just an honest conversation