ChatGPT SEO
Visibility inside ChatGPT's answers and its web-search mode, including the sources it retrieves and cites. ChatGPT SEO →
AI Visibility Optimisation
When a buyer asks an AI who to use, make sure the answer is you.
A growing share of buying decisions now start with a question to an AI assistant instead of a search box. The assistant answers with a shortlist. AI Visibility Optimisation is the work of getting onto that shortlist — consistently, across every major assistant — and proving it with data.
Ask ChatGPT for the best accounting firm for a SaaS startup, or ask Perplexity which CRM suits a ten-person agency, and you'll get a confident answer naming three to five options. Those options were not chosen at random. They were assembled from what the model learned in training, what it retrieved from the live web at the moment of the question, and which sources it decided to trust. Each of those is something you can influence.
AI Visibility Optimisation is our programme for doing exactly that. We start by defining the questions your buyers actually ask — not keywords, but full questions with context — and we track how each major assistant answers them today. Then we work on the three levers that move those answers: the clarity of your entity (does every source describe you consistently and accurately?), the authority of your sources (are you mentioned, reviewed and cited on the sites assistants retrieve from?), and the answerability of your content (can a model lift a clear, quotable answer from your pages?).
Each assistant has its own habits. ChatGPT leans on its training data and a retrieval layer that favours well-structured, authoritative pages. Perplexity is retrieval-first and cites aggressively. Gemini draws on Google's index and Knowledge Graph. Google AI Overviews are built from the same ranking signals as classic search, then summarised. We work on each one specifically — see the dedicated pages below — and report on all of them together.
How this relates to SEO, AEO and GEO
AI visibility sits on top of SEO. The technical foundation, the content and the authority are shared. AEO and GEO are the content and structure disciplines that make your pages quotable and citable; AI Visibility Optimisation is the platform-by-platform programme that tracks results and tunes the work for each assistant. We run them as one engagement because they only make sense together.
What you receive
- Buyer question set (typically 30–80 questions) agreed with you
- Baseline visibility report across all major assistants
- Entity audit and consistency fixes
- Source and citation acquisition plan
- Answer-first content programme
- Monthly AI visibility report: mention rate, position, share of voice, citations
- Quarterly review as models and interfaces change
What's included
One programme, every assistant your buyers use.
Perplexity SEO
Perplexity is citation-first: we work on being one of the sources it pulls and names. Perplexity SEO →
Gemini SEO
Gemini draws on Google's index and Knowledge Graph; entity clarity and Google authority matter most. Gemini SEO →
Google AI Overviews
Being included and linked in the AI summary at the top of Google results. AI Overviews →
Entity & source work
Consistent business data across the web, profiles on the sites assistants retrieve from, reviews, and mentions in the lists and comparisons models rely on.
Measurement
A repeatable monthly test of your buyer questions, recorded and compared over time, so you can see mention rate and share of voice move.
How it works
Define, baseline, build, measure — monthly.
AI answers shift as models update and as competitors act. The programme is a cycle, not a project: we test every month and adjust what we build.
Talk to us about your goals- 01
Define the questions
We work with you to list the questions a real buyer would ask an assistant at each stage — discovery, comparison, decision — in the language they'd use.
- 02
Baseline
Every question run through each assistant, answers recorded: who is named, in what order, which sources are cited. This is your starting point.
- 03
Build
Entity fixes, answer-first content, source and citation acquisition, structured data and platform-specific work, in priority order.
- 04
Measure & adjust
Monthly re-test, reported alongside your organic search data. What moved, what didn't, what we're doing next.
Who it's for
For businesses whose buyers are already asking AI.
- B2B and SaaS companies in categories where buyers compare options before contacting anyone.
- Professional and financial services where trust and reputation decide the shortlist.
- E-commerce brands competing to be the product an assistant recommends.
- Local service businesses whose customers ask “who should I use in [city]”.
- Established brands that are strong on Google but absent from AI answers.
- Challengers who want to appear alongside bigger competitors in the shortlist.
Related
Services that work alongside this.
FAQs
Straight answers.
Can you really influence what ChatGPT says?
Yes, within limits. You can't edit a model's training data, but you can change what it retrieves at question time, how consistently the web describes you, and whether your pages give it a clear answer to quote. Those are the levers, and they move results.
How do you measure AI visibility?
We run an agreed set of buyer questions through each assistant on a fixed monthly schedule, record the answers and citations, and report mention rate, average position and share of voice against named competitors over time.
Is this different from SEO?
It builds on SEO. Technical health, content quality and authority are shared foundations. AI Visibility Optimisation adds platform-specific work and a measurement layer that SEO tools don't provide.
How long before we see mentions?
Retrieval-based assistants such as Perplexity and ChatGPT's search mode can reflect changes within weeks. Answers that depend more on training data take longer and move as models update. We set expectations from the baseline.
Do you guarantee we'll be recommended?
No. AI answers are probabilistic and change. We commit to a measured programme and transparent reporting.
Book a Strategy Call
Find out where you stand on Google and in AI search.
Tell us about your business and we'll come back within one working day with a time for a call and an initial read on your visibility.
- Free, no obligation
- Reply within one working day
- No pitch deck — just an honest conversation